ON THE WIRE

Confusion Tolerance Is a Powerful Trait for Growth

It is the role of a leader to set clear objectives and provide clarity on the path to success. While there is no debate that providing clarity is a fundamental leadership trait, it is also essential that the innovative leader...

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Video of Disruptor Studio-Darren Eales on Creating Authentic Experiences

Atlanta United FC president, Darren Eales, talks to Alex Gonzalez of Highwire Group at the Disruptor Studio. In this clip, Darren talks about creating authentic experiences for fans.

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How Atlanta United Disrupted and Conquered

On March 11th, 72,035 fans packed the state-of-the-art Mercedes-Benz Stadium in Atlanta to watch Atlanta United FC defeat D.C. United 3-1 during this nationally televised Major League Soccer (MLS) match. The score line was important as Atlanta United secured...

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Innovation Culture

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Is It Safe to Innovate in Your Company?

I had a CEO talk to me about the frustration he was having with generating innovative thinking from his leadership team and in general from within the company. He challenged his teams to come forward with new growth strategies...

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Highwire Working Sessions

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Brand Roadmapping

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Customer Experience

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