ON THE WIRE

Is It Safe to Innovate in Your Company?

I had a CEO talk to me about the frustration he was having with generating innovative thinking from his leadership team and in general from within the company. He challenged his teams to come forward with new growth strategies...

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Customer Experience Defines Your Brand and Unlocks Growth…But It Must Be Authentic

While customer experience (CX) is a very popular management term today, the concept of CX is not new. The good news is that leadership teams are recognizing the importance of CX on their growth, innovation and brand strategy (or at...

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Collaborating is hard. Going it alone is harder.

One of the most productive and efficient approaches to innovation is through collaborative relationships, an effective way to grow capabilities while limiting risk exposure and resource additions. Many organizations have looked to joint ventures to support tactical business objectives,...

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Just because brands can, should they?

Several years ago, I worked with a brand whose core ethos and product line was grounded in creating lasting bonds between pets and pet parents through treating. Everything they did promoted that caring, playful bond between owner and pet....

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Inspire and Embrace Tension Between Creativity and Analytics

A beautiful aspect of innovation is that it is rooted in creativity and inspires non-linear thinking in a structured environment. While I completely agree that an innovation (and strategy) function should bring creativity into a company, it would also...

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(Customer) Experience Matters!

When you have the bold mission of being an innovator and disrupting industries, it could be easy to forget what your focus point is. Today’s innovators, regardless of what function they sit in, need to have to have the...

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What is Your Innovation Reality?

Corporate innovators often ask me what their first step should be to find success. While it seems like a loaded question, I always give simple advice: innovators need to baseline their reality and understand their businesses intimately before beginning...

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Taking the Corporate Innovation Pulse.

While corporate innovators have a constant push for forward momentum, to get to market faster, and to increase the value of the innovation pipeline, there is value in a regular tap on the business brakes to assess how innovation...

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